The Starting Audit
When work with The Boiler Co began, their online presence was minimal, with low traffic and limited keyword visibility. We began by conducting a full SEO audit, identifying their on-site issues, untapped keyword opportunities, and gaps in local optimisation. From there, we prioritised technical fixes and implemented targeted content updates to help Google better understand and rank the site.
Finding the Growth Strategy
With the fixes in place, we moved into active optimisation. We targeted high-intent local keywords relevant to plumbing services in Bristol, improved metadata across key pages, and built out supporting content. At the same time, we refined internal linking and monitored performance via SEMrush, adjusting tactics based on live search behaviour and trends.
Achieving Results & Future Potential
Within just 3 months, the site saw a dramatic rise in visibility, traffic, and search value, far exceeding initial benchmarks. The Boiler Co is now ranking for a wider set of valuable keywords, receiving more local interest, and benefiting from lead generation caused by SEO. With a strong structure in place, we’re now focusing on The Boiler Co’s long-term gains and continued growth.
Results
1,200
$ Traffic Value
Greater SEO Value
With an elevated organic performance valued so high, The Boiler Co. doesn't need to rely so heavily on paying for advertisements. Customers come themselves!
1.70
Rank Increase
Higher Search Visibility
Ranking better on Google means The Boiler Co's website will sit above their competition when users search for certain keywords on Google.
340
% traffic increase
Increased Website Activity
More organic traffic to the website means more people have visited without needing a paid ad to convince them. This means better natural discovery, thus better quality visits.
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The Boiler Co.
Over 3 months, we implemented a targeted SEO strategy for The Boiler Co. to improve visibility, drive organic traffic and boost lead generation. By monitoring and optimising as the campaign progressed, we significantly helped key performance metrics and established a strong basis for ongoing growth.
+165% Impressions
Increased Google impressions from 35,800 to 94,000 in just three months.
+25% Clicks
Boosted total organic clicks from 258 to 303 during the campaign period.
Boosted Search Ranking
Increased average Google site rank position from 37.7 to 35.9.
+340% Organic Traffic
Grew site traffic more than threefold between February to its peak in April.
$1,200/month SEO Value
Achieved organic traffic valued at $1,200 in equivalent ad spend.