Best PPC agencies for your company

PPC is one of the most effective ways to drive targeted traffic and grow your business. Companies battle for top positions on Google to capture the attention of potential customers. It is incredibly important to find the right agency to connect you with the right audience and achieves measurable results. We’ve highlighted some of the best UK agencies offering high-quality PPC services to help you grow.

Pay-Per-Click (PPC) advertising allows businesses to pay each time a potential customer clicks on their advert. This strategy is a quick and effective way for companies to gain visibility, and the results come a lot faster than SEO.

Imagine a company relying purely on SEO (backlink) for their business but they appear on the 5^th page of the search engine. If they instead used PPC, they would easily appear at the top of the search results, attracting a larger audience.

We have compiled a list of the top PPC agencies that you can use to boost your business!

A company that uses PPC may look like this:

Consultico

Consultico is a rising PPC agency that offers a variety of services to help grow businesses. It is notable for its competitive pricing which makes it an ideal choice for startups and growing businesses that are looking to improve their online presence.

Their Services include Google ads (AdWords), PPC management across social platforms, campaign setup and optimisation, media creation, copywriting, as well as detailed analytics and reporting. The company is a solid choice for your PPC need, supported by Strathclyde University and dedicated to getting good results

When partnering with Consultico, you can expect dedicated hands-on ads management, detailed reporting and support from the team to maximise your ROAS (return on ad spend). They focus on traffic growth, brand visibility and cost management. They have received 5-star reviews from past clients which complement their transparent and easy to understand services and they are fantastic for companies who need a reliable pay-per-click agency.

Jellyfish

Jellyfish is a global digital marketing agency with over 20 years of experience in managing high-performing search campaigns. The agency focuses on turning user intent into meaningful business actions across over 100 markets.

This company uses services such as Google Ads, Paid Search (cross-channel), Product advertising, Remarketing, Campaign Automation and Data-driven strategy and they even offer PPC training courses.

Major companies such as Uber, Google, and Netflix have trusted Jellyfish’s expertise in PPC. Their long-standing partnerships reflect Jellyfish’s proven ability to deliver scalable, results-driven campaigns for some of the world’s most recognisable brands.

Croud

Recognised as the number 1 digital agency in 2023 and won the ‘Best PPC Campaign’ in 2022. Croud delivers excellent PPC services tailored to the needs of each client.

Croud uses advanced marketing tools such as Google’s smart Bidding and Dynamic Search Ads in order to optimise PPC campaigns. Some of their most notable clients are Google, Nespresso, AllSaints and Audible. Given that the clientele ranges from clothing brands to audiobook services, it demonstrates Croud’s capability to manage large global brands that require both trust and expertise across different sectors.

Croud have earnt their higher pricing, which aligns with their award-winning track record, advanced PPC tools and consistent results that help businesses reach their full potential.

Click boost

ClickBoost was founded in Glasgow, and they’re known for delivering a warm, friendly yet professional environment to their clients.

Their partnerships with companies like GoFibre stand out, as these clients chose ClickBoost as their paid media partner to run and manage digital advert campaigns. This is a fantastic company that delivers instant results by targeting adverts strategically in specific areas, such as residential or commercial locations.

This PPC agency specialise in running targeted, data-driven campaigns designed to maximize return on investment (ROI) and deliver quick, tangible results.

Push Group

Push group has received multiple accolades for innovation, marketing, transformation and customer-satisfaction. They are also in partnership with Google premier and Microsoft Advertising Elite.

As Artificial Intelligence is constantly developing, Push Group has been able to elevate their services by providing an AI-powered PPC and paid media. Their AI-powered platform (DIAL260) offers 24/7 performance insights, as well as creative optimisation.

Push Group use tailored strategies, data-led decisions and flexible budgets which indicates a strong fit for SMEs.

OCPR

Founded in Sheffield in 2020, OCPR are fairly new, but have demonstrated growing success. Already, their portfolio ranges from candle companies to children’s sports in Hong Kong. OCPR has proven that agencies do not need a massive team to generate massive success.

Even just by using Google and Meta ads, OCPR has demonstrated excellent PPC execution and ROI-driven campaigns, considering the positive results from various company’s they have worked with.  

OCPR are flexible and have a strong focus on ROI which may be more suitable for SME’s as they understand constraints of SME budgets.

What’s the point in working with a specialist PPC agency?

PPC can be risky, but it doesn’t need to be when working with the right agency that will work in your best interest. Using solid AdWords strategies can generate a huge Return on Ad Spend – with averages sitting around a 200% ROI. That means for every £1 you spend on your ads, you should be getting £2 back in revenue. Pay-per-click doesn’t need to be reserved for big corporations, it is something any business can and should incorporate.

As the saying goes, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” In PPC advertising, having a clear strategy as well as expert execution is essential to achieve real, measurable success, and the right agency can guide you through the process.