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The Boiler Co.SEO - 14+ months

The Boiler Co is a Bristol-based trades business where a full calendar is everything. With an average job value of £1,200 and a team to keep busy, inconsistent lead flow isn't just an inconvenience - it threatens the whole operation. Since working with Consultico, the team has grown - a sign of a business that's now able to take on more work consistently.

The Situation. When they came to Consultico, lead generation was stalling. They were relying entirely on paid advertising, and it was becoming unpredictable. At one point, performance issues forced them to pause paid ads altogether. With no organic presence to fall back on, their diary was at the mercy of whatever their ad spend was doing on any given week.

What We Did. We identified SEO as the missing piece. Not as a replacement for paid - as a foundation that would keep working regardless of what happened with ad budget. We built and implemented a full SEO strategy focused on high-intent search terms - people actively looking for boiler services in their area, ready to book. Within three months, The Boiler Co reported that their calendar was getting consistently filled through organic search alone.

The Outcome. When paid ads had to be paused, SEO kept the business running. That's the result that matters most - not a percentage uplift on a dashboard, but a team of four staying busy and a business that stopped being dependent on a single channel. In terms of search performance, a typical week when we started showed around 8,000 impressions and 20 clicks - low volume, low intent. After consistent work, that peaked above 21,000 impressions and 55 clicks in the same week, with significantly higher intent traffic converting into booked appointments. Average position improved from 37.8 to 13.7. The Boiler Co were a retained SEO client for over 14 months and returned for additional website work.

21,000 Weekly impressions. In terms of search performance, a typical week when we started showed around 8,000 impressions. After consistent work, that peaked above 21,000 impressions.

3x Click growth. A typical week when we started showed around 20 clicks. After consistent work, that peaked at 74 clicks in a week.

14+ Months retained. The Boiler Co have now been a retained SEO client for over 14 months. They've since returned for additional website work.

3 Months to results. Within three months, The Boiler Co reported that their calendar was getting consistently filled through organic search alone.

“After a frustrating run with agencies, this gave us genuine clarity on what to do and why it would work.” Ant Vitale, The Boiler Co

Norfolk BoardsWebsite Refresh - Strategy Advisory

Norfolk Boards sells American garden games into the British market across three sites, Cornhole and Shuffleboard among them. They had built genuine SEO authority on their core product keyword over several years - enough to sustain a seasonal summer sales cycle. But outside of that one ranking, there was almost nothing. No real marketing infrastructure, no social presence, no email activity.

The Situation. They had built genuine SEO authority on their core product keyword over several years - enough to sustain a seasonal summer sales cycle. But outside of that one ranking, there was almost nothing. No real marketing infrastructure, no social presence, no email activity. A couple of years of slowing sales had made it clear that a single SEO asset wasn't enough to carry the business forward. They came to Consultico through a recommendation from a previous agency, initially looking for a website refresh. What we found suggested the need for something more substantial.

What We Did. We started with a Think First consultation - getting under the hood of the business, understanding the strategy, and mapping out where the real opportunities were. From there, we refreshed all three of their websites as a package, tightening the user experience, improving conversion pathways, and adding new CTAs and promotions throughout. We solidified their existing SEO foundations and looked at how to extend their reach beyond the one keyword they had been relying on. Their product photography was holding them back visually, so we overhauled it at minimal cost using online tools - the same quality output, without the expense of a professional shoot. We reactivated their dormant email marketing list, giving them a direct channel to existing customers they hadn't been using. A new Instagram account was launched and is now growing, with a social media strategy in development focused on awareness and community building. UGC video creative work is underway to expand reach and lay the groundwork for paid advertising when the time is right.

The Outcome. A brand that arrived with one working channel now has a proper marketing infrastructure - website, SEO, email, social, and a paid advertising pipeline in development. The business has moved from reactive and seasonal to structured and building. Consultico continues to work with them as part of their ongoing marketing advisory team.

3 Websites refreshed. From there, we refreshed all three of their websites as a package, tightening the user experience, improving conversion pathways, and adding new CTAs and promotions throughout.

20+ Months retained. Consultico continues to work with them as part of their ongoing marketing advisory team.

4 Channels activated. A brand that arrived with one working channel now has a proper marketing infrastructure - website, SEO, email, social, and a paid advertising pipeline in development.

1 Think First consultation. We started with a Think First consultation - getting under the hood of the business, understanding the strategy, and mapping out where the real opportunities were.

Tiny ChangesPodcast Promotion - Social Media

Tiny Changes is an Edinburgh-based mental health charity. In late 2025, they completed recording a six-episode podcast series - but with the content in the can, they needed a team to handle the release and promotion. They came to Consultico through a recommendation, looking for end-to-end support getting the series out to the widest possible audience.

The Situation. Tiny Changes is an Edinburgh-based mental health charity. In late 2025, they completed recording a six-episode podcast series - but with the content in the can, they needed a team to handle the release and promotion. They came to Consultico through a recommendation, looking for end-to-end support getting the series out to the widest possible audience.

What We Did. We took on the full release and promotion process for the series. Each episode was uploaded to Podcastics and YouTube, with captions edited by hand and descriptions written and optimised for each platform. Nothing was automated or templated - every episode was treated individually. Alongside the audio releases, we worked with the Tiny Changes team to understand what they wanted each episode to communicate, then turned the long-form content into short social media clips. These were distributed across Instagram and Facebook, with each clip crafted to work natively on the platform it was posted to. Four of the six episodes have been released so far. A TikTok rollout is in development to drive a second wave of interest and reach a new audience as the series builds momentum.

The Outcome. In the first 30 days, the campaign generated over 110,000 views on Instagram alone, with an additional 13,000 reach on Facebook. The strongest episode hit over 140 YouTube views within 24 hours of release and continues to grow. For a charity podcast with no existing audience on launch, these are significant numbers - built entirely through organic content strategy, with no paid promotion. The campaign is ongoing. With two episodes still to release and TikTok distribution coming, the numbers will continue to build.

110k Instagram views. In the first 30 days, the campaign generated over 110,000 views on Instagram alone.

13k Facebook reach. In the first 30 days, the campaign generated over 110,000 views on Instagram alone, with an additional 13,000 reach on Facebook.

140+ YouTube views. The strongest episode hit over 140 YouTube views within 24 hours of release and continues to grow.

4/6 Episodes released. Four of the six episodes have been released so far.

Prebio FibresHealth & Retail

Prebio Fibres needed to move from early brand promise into a credible retail-facing presence. The work focused on shaping promotional materials, testing positioning, and supporting a clearer commercial route into market.

Drink JapanLuxury Drinks

Drink Japan explored how a younger audience could be introduced to Japanese whiskey through exclusivity, atmosphere, and luxury-led campaign framing.

Hepburn HolisticBrand & Web

Hepburn Holistic needed a more polished brand presence and a website that reflected the quality of the studio experience. The project combined brand refresh work with a bespoke online presence.