Sharper every week.Further every year.
An extra part of your marketing team that takes a fresh look every week and helps you do more of what works.
How Loop runs
A fresh look at your marketing, every Monday.
Loop shows you what your marketing really brings in. Every Monday, one person sends changes that make a difference. Say yes, talk or no, and we make them.
Your strategist
The same person every week, who gets to know your brand and your numbers.
Your Monday report
What your marketing really brought in, and changes that make a difference.
Make the decisions
Your Loop team brings you specific, researched recommendations, and you use these to make effective marketing changes.
Behind your strategist sits our team, frameworks we've built in-house and tools we've built on leading AI models. Use AI, don't become AI: you always talk to people.
Case studies
Results you can measure
Norfolk Boards · E-commerce, garden and board games
Fixing a seasonal bottleneck
A strategy workshop that changed the product range, three websites, a brand refresh, and search that has kept on growing.
+143%Monthly search clicksRead the case study
The Boiler Co · Trades and plumbing
A full diary without paying for every lead
A Bristol plumbing and heating business that ran on paid ads, until search started filling the diary instead and kept it full for over 14 months.
3 monthsTo a consistently full calendarRead the case study
By the numbers
What our clients have achieved
Organic clicks in 14 months
A full diary from organic search with paid ads paused, for a boiler installation company
Rated on Google
Page-one rankings for our clients
Google reviews
Rated 5.0 on Google
Verified feedback from clients. Read all reviews on Google
“After a frustrating run with agencies, this gave us genuine clarity on what to do and why it would work.”
Latest articles
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Generative engine optimisation explained: what GEO is, how it differs from SEO, what the evidence says actually earns AI citations, and what does not work.
Who actually does the work when you hire a marketing agency?
Most agencies won't say who's on your account. Here's ours by name, what each person does, what gets handed to a partner, and who checks the work first.
Other ways we help
Need one thing done well?
Everything Loop runs, you can also have on its own.
- SEOClimb Google and stay there.
- GEOGet found and cited by AI search tools.
- Google AdsShow up the moment someone searches for what you sell.
- WebsitesA website that shows off your brand.
- ContentContent that gives your channels something worth sharing.
- CampaignsLaunches and seasonal pushes, planned as one.
- Marketing strategyWork out what to keep, what to stop and what to back next.
About Consultico
The people behind Loop
Consultico is a Glasgow marketing company for UK consumer brands, running since February 2024. The person you meet is the person who does the work, and they stay with you week after week.
In 2025 a University of Strathclyde fellowship funded the research behind Think First, the workshop every Loop starts with. Behind every strategist is our team, our own frameworks and tools we've built on leading AI models.
No guesswork
Every recommendation is backed by data. We track and report everything we do, so you always know what's working and what isn't.
Clarity before execution
We believe marketing should be structured from the ground up, not patched together after the fact.
Your own strategist
The person you meet is the person who does the work. One person who knows your business and your goals, and is always on the other end of the phone.
A proven process
Every engagement runs through our in-house framework, developed and refined across real client work. Structure that works, built by us.
Paul Wilson
Founder
Leona Wade
Account Manager
Paul Wilson
Founder
Leona Wade
Account Manager
Our team
Talent over tenure
We prioritise talent over tenure. Our team pairs fresh digital thinking with experienced oversight, including advisors who have built and scaled brands across a range of industries. Every piece of work is held to the same standard, regardless of who produces it.
Click on any team member to learn more about their background, what they specialise in, and how they contribute to your work.
›Team biographies
Paul WilsonFounder · Glasgow, Scotland
Paul Wilson is the founder of Consultico, a Glasgow marketing company for UK consumer brands. He has been building websites since 2017 and studied marketing at the University of Strathclyde before launching Consultico while still a student.
In 2025, Paul was awarded a fellowship from the University of Strathclyde Inspire accelerator programme, funding research and development into the Think First Workshop. He brings experience across marketing strategy, web development, and brand growth to client work.
Certified by the Market Research Society · University of Strathclyde fellowship recipient, 2025 · Finalist, Undergraduate of the Year Awards, 2023
Leona WadeAccount Manager · United Kingdom
Leona Wade is an Account Manager at Consultico with over a year of experience across the business. She joined as a technical marketing assistant, working across SEO, social media, and marketing strategy projects, before moving into a central Client Success role.
Leona graduated in Marketing and Entrepreneurship from the University of Strathclyde and has completed additional courses in SEO and Google Advertising. She manages Consultico's portfolio of client companies and acts as a key point of contact across the partner network.
BA in Marketing and Entrepreneurship, University of Strathclyde · Certified in SEO and Google Advertising · Client work with Tiny Changes, Strathclyde Inspire, and Scotia Biotech
Apply
Let's see if Loop is right for you.
Tell us about your brand and where your marketing is now, and we'll be in touch.
- Phone
- 0141 459 1351
- Office
- Glasgow, Scotland