Google cannot show your site properly
You exist, but search engines struggle to find or trust you.
We fix crawl blocks, speed issues, indexing problems, and architecture gaps.
SEO & GEO
Get new business from Google and AI search, within 90 days
For trades, local services, and growing B2C brands
We turn search visibility into booked enquiries, not rankings for their own sake. Most clients start seeing meaningful results within 90 days, depending on market and competition.
Start with an SEO auditNo vanity metrics. No guaranteed rankings. Honest expectations set from the audit, with a clear plan for what to fix first.
Most businesses have the demand. They lack the visibility.
You are not invisible because nobody wants your service. You are invisible because you are not ranking for it.
You've likely:
- Relying on referrals while competitors appear in Google every day
- Paying for ads and renting visibility: when spend stops, enquiries stop
- Previous SEO that produced reports, not new business
- No idea how many people search for your exact service each month, or how many you are missing
The issue isn't demand. Thousands of people search for what you sell every month. You're just not capturing any of that market.
What that costs you:
- Thousands of high-intent searches in your category every month, going to competitors
- Every week without organic visibility is revenue you cannot recover
- One paused ad campaign away from an empty diary
- Growth capped by whatever you can afford to spend on ads, not by actual demand
Until you own visibility in search, you're renting attention, and paying for it every month.
That's fixable, if you know what's blocking you.
We build the organic channel you should have had from day one.
The solution
- SEO that targets the searches people use when they are ready to buy
- GEO so AI assistants (ChatGPT, Perplexity, Google AI) find and cite you correctly
- A prioritised plan: fix what is blocking visibility first, then compound
Why Consultico
- Strategy before tactics: we map searches to enquiries, not vanity traffic
- Verified client results, not vague agency benchmarks
- Transparent work tied to business outcomes, so you know what is being done and why
- Work scoped to your market, wherever your customers search
Search works when five things align. Most businesses are weak on at least two.
“Together they've got Easyline ranking on page 1 of Google for multiple keywords. Reliable, efficient, and results-driven.”
“Paul was genuine, knowledgeable, and always willing to explain things clearly.”
“Consultico are a pleasure to work with. They made the whole process straightforward and effective. I couldn't recommend them more highly.”
“Paul is always available, delivering fast, effective support. They built a professional website, launched a successful Google Ads campaign, and now handle all my marketing with precision and care.”
21k
Weekly impressions
58
Weekly clicks
3x
Click growth
14+
Months retained
From a retained SEO client, The Boiler Co. Results vary by market, competition, and starting point.
Your customers are searching right now. The only question is whether they find you, or your competitor.
A trades business with a team to keep busy. A skincare brand selling nationwide. A B2C brand ready to scale.
They all have the same problem: demand exists, but it's going elsewhere.
SEO fixes that. It puts you in front of people already looking, without paying for every click.
Why search is not working yet
Five reasons you are not getting new business from search, even if you have tried SEO before
You are visible for the wrong searches
Traffic that never turns into a phone call or booking.
We map keywords by buyer intent so the strategy favours commercial value.
Competitors answer the customer's question better
They pick someone else before they ever see you.
We build relevance, depth, and structure that outperforms rivals on the page.
You look less established online than rivals
Trust goes to whoever looks like the obvious choice.
We build backlink quality, reputation signals, and ethical authority over time.
People visit but do not enquire
Visibility without a clear next step is wasted.
We connect rankings to enquiries with clear calls to action and conversion paths.
Our audit finds which of these is blocking you, and what to fix first for the fastest return. Fix the blockers in order, starting with what returns fastest.
The framework
How we build visibility in Google and AI search
From technical discovery through to enquiries that keep compounding.
How it works
Start seeing results from search within 90 days
Timing depends on your market, competition, and where you are starting from. We set honest expectations in the audit.
Weeks 1 to 2
Audit and prioritise
You know exactly what is blocking visibility and what to fix first.
Months 1 to 2
Build and implement
High-intent pages, technical fixes, and local visibility go live.
Month 3+
Measure and compound
Enquiries from Google and AI search start stacking; you see what is working.
What we build
What we implement behind the scenes
Here is what we build to make the 90-day promise real.
Technical SEO
Your site is fast, crawlable, and trusted by search engines.
- Technical audit and prioritised fixes
- Core Web Vitals and performance
- Schema and sitemap hygiene
Local and intent-led SEO
You appear for the searches that actually book work.
- Local search targeting
- Service-area page strategy
- Google Business Profile alignment
Content and on-page SEO
Your pages answer what customers search, better than competitors.
- Keyword and intent mapping
- On-page optimisation
- Content gap prioritisation
GEO (generative engine optimisation)
AI assistants cite your brand accurately when people ask for recommendations.
- Entity markup and structured data
- llms.txt and citation-ready copy
- Authority and E-E-A-T signals
What changes for you
When search starts working, this is what shifts
- New business from search, not just referrals
- Visibility that survives when ad spend pauses
- Clarity on which searches drive enquiries
- SEO that compounds month on month
- Priorities you can act on, not a report that sits in a folder
Generative engine optimisation
Your customers don't just Google you. They ask AI too.
If AI cannot find or cite you, you are missing a growing channel. We structure your entity signals, schema, and answer-first copy so ChatGPT, Perplexity, and Google AI Overviews retrieve and cite your brand accurately.
- Entity and organisation signals in structured data
- Answer-first copy that AI systems can quote accurately
- llms.txt and crawl-friendly HTML for AI retrieval
- Schema, metadata, and on-page clarity for brand citation
Proof
From rented visibility to organic search that delivers enquiries
Same approach. Scoped to your market.
Trades · SEO · 14+ months
The Boiler Co.
3 mo
To SEO traction
21k
Weekly impressions
58
Weekly clicks
14+
Months retained
The situation
Lead flow was extremely inconsistent: mainly referrals and existing customers, with paid ads as the only real attempt at new business. When ads underperformed or had to pause, the diary became unpredictable.
The outcome
SEO became a consistent source of new business. Within three months organic search was delivering regular enquiries. Impressions grew from around 6,000 to 21,000 per week, with clicks rising from about 20 to 58. Retained for 14+ months with additional website work since.
“After a frustrating run with agencies, this gave us genuine clarity on what to do and why it would work.”Read full case study
Get in touch
How to start
Start with an audit. No retainer required.
SEO Audit
You leave knowing what is broken, what to fix first, and whether retained SEO is worth it.
- Technical and on-page review
- Keyword and intent mapping
- Prioritised action plan
- Clear next-step recommendations
Most common
Retained SEO
We build and run your organic channel so you are not dependent on ads alone.
- Monthly implementation and reporting
- Local and high-intent keyword growth
- Continuous optimisation
- Transparent progress tracking
SEO + GEO Programme
Full visibility in Google and AI search for brands where being found everywhere matters.
- Everything in Retained SEO
- GEO audit and implementation
- Entity and schema enhancement
- AI citation monitoring
Is Consultico SEO a good fit?
Good fit
- Trades and local service businesses needing consistent enquiries
- B2C brands with proven demand wanting organic growth
- Businesses tired of renting visibility through ads alone
- Owners who want transparent work tied to business outcomes
Not the right fit
- Businesses wanting guaranteed page-one rankings in 30 days
- Sites that need a full rebuild before SEO can work (we can advise on web separately)
- Owners unwilling to invest in content or on-page improvements
Frequently asked questions
How long does SEO take to work?
Meaningful movement often starts within three months for trades and local service businesses, with compounding gains over 12 months and beyond. SEO is a long-term asset: unlike paid ads, organic visibility can keep delivering when ad spend pauses.
Do you do SEO for trades businesses?
Yes. Consultico has delivered retained SEO for The Boiler Co, a Glasgow-area trades business. Within three months their calendar was consistently filled through organic search when paid ads had to pause, with weekly impressions growing from around 6,000 to 21,000 over 14 months of retained work.
What is included in your SEO service?
Technical audit, on-page optimisation, content targeting high-intent search terms, and authority building over time. We also offer generative engine optimisation (GEO) so AI assistants can cite your brand accurately in search answers.
Is SEO better than PPC?
They solve different problems. PPC delivers visibility quickly; SEO compounds into lower-cost, durable traffic. Most growing businesses run both, sequenced around unit economics rather than in isolation.
Do you work with businesses outside Glasgow?
Yes. Consultico is based in Glasgow and serves B2C brands and trades businesses across the UK and United States. Strategy and delivery are built around your market, not just our postcode.
Ready to get new business from Google and AI search?
Let's discuss an SEO audit and find what's blocking your visibility, and what to fix first for the fastest return.
Start with an SEO audit