You are targeting the wrong people
Broad targeting means paying for clicks from people who will never buy. Every wasted click drains budget.
Pay-Per-Click Advertising
Turn ad spend intopredictable revenue.
We create data-led PPC campaigns that reduce waste, sharpen targeting, and turn qualified clicks into measurable demand.
$5M+
Ad spend managed
425%
Average ROAS
180+
Active campaigns
47%
Lower CPA
PPC works when spend creates signal, signal drives optimisation, and optimisation earns scale.
Spend
Signal
Optimise
Scale
The problem
Your paid ads are burning cash without delivering results.
Clicks may be coming in, but something is wrong when acquisition costs climb, conversions soften, and the campaign data does not explain where revenue is actually coming from.
Your ads are not converting
Generic ad copy and weak landing pages turn paid traffic into short visits instead of real enquiries.
You cannot track real ROI
Without clean tracking and attribution, it is difficult to know which campaigns actually drive revenue.
Costs rise while results decline
Platforms change constantly. Without ongoing optimisation, campaigns become less effective and more expensive over time.
Precision inside spend
More budget is not the answer if the signal is broken.
Profitable PPC comes from targeting the right people, testing the right message, measuring the right actions, and removing waste before it compounds.
PPC audit lens
Find the leak before adding more water.
A PPC audit should not be a generic scorecard. It should isolate where money is leaking, where signal is unreliable, and where the campaign has genuine room to scale.
Tracking
Can every useful action be measured?
We check conversion events, attribution, tags, forms, calls, and the path from click to enquiry.
Targeting
Is budget reaching the right intent?
We review keywords, audiences, exclusions, locations, match types, and the quality of incoming traffic.
Creative
Are ads giving people a reason to act?
We look at message-market fit, offer clarity, testing structure, and whether creative is matched to channel behaviour.
Landing
Does the page convert the promise?
We inspect page speed, relevance, form friction, trust signals, and whether the landing page continues the ad story.
Budget
Is spend flowing toward proof?
We identify wasted spend, underfunded winners, weak campaign splits, and scaling thresholds.
Reporting
Can decisions be made quickly?
We turn campaign data into a clear view of what to keep, cut, test, and scale next.
What is included
Everything needed to make paid media accountable.
Google Ads Management
Capture high-intent customers actively searching for your products or services.
- Search campaign setup and optimisation
- Shopping ads for ecommerce
- Display and remarketing campaigns
- Keyword research and bidding strategy
- Ad copy testing and optimisation
Social Media Advertising
Reach defined audiences across the paid social channels that suit your offer and funnel.
- Facebook and Instagram ads
- LinkedIn B2B advertising
- TikTok and Snapchat campaigns
- Audience targeting and segmentation
- Creative direction and testing
Conversion Rate Optimisation
Turn more paid traffic into customers with landing page, funnel, and form improvements.
- Landing page review and testing
- A/B testing strategy
- Conversion funnel optimisation
- User behaviour analysis
- Form and checkout optimisation
Analytics & Reporting
Track the metrics that matter and translate campaign data into clear next steps.
- Custom dashboard setup
- ROI and ROAS tracking
- Attribution modelling
- Weekly performance reporting
- Strategic recommendations
Engagement depth
PPC management scaled around spend, complexity, and channel mix.
Starter
Focused PPC setup for businesses beginning to use paid acquisition properly.
- 1 platform
- Up to £2K monthly ad spend
- 2 campaigns
- Basic reporting
Custom
Most common
Growth
Multi-channel PPC management for businesses ready to test, optimise, and scale.
- 2-3 platforms
- Up to £10K monthly ad spend
- Conversion tracking setup
- A/B testing
Custom
Scale
Full paid media management for larger budgets and more complex campaign structures.
- All relevant platforms
- Advanced testing strategy
- Dedicated account management
- Custom analytics
Custom
Process
From wasted clicks to controlled acquisition.
01
Audit & Strategy
We review campaign structure, tracking, audience quality, competitors, and commercial targets before touching spend.
02
Launch & Optimise
We build campaigns around precise targeting, stronger creative, and conversion tracking, then refine based on live signals.
03
Scale & Report
We scale what works, cut what wastes budget, and report clearly on what every pound is doing.
Frequently asked questions
How much does PPC management cost?
Expect two costs: your ad spend and a management fee. UK cost per click averages £3.50 to £3.65 in many sectors, though SMEs often sit between £1.50 and £2.50. We manage to margin and defined objectives, not vanity metrics.
Do you manage both Google Ads and Meta?
Yes. We manage Google and Meta accounts around your unit economics. No campaign goes live without a defined objective and a clear success measure.
How quickly does PPC deliver results?
Faster than SEO: ads can appear within days of launch. Meaningful optimisation usually needs a few weeks of conversion data, with compounding efficiency over the first two to three months.
What makes Consultico different from other PPC agencies?
We start with strategy. Every client relationship can begin with Think First, our workshop that maps channels and economics before budget is committed. PPC execution is margin-aware, not dashboard-led.
Can you take over an existing Google Ads account?
Yes. We audit existing accounts for wasted spend, tracking gaps, and structural issues before scaling. You retain account ownership throughout.
Ready to make paid media accountable?
Let's discuss whether a PPC audit would reveal clearer targeting, cleaner tracking, and better use of your ad budget.
Discuss a PPC Audit