Tracking
Can every useful action be measured?
You are flying blind, and cannot trust a single result.
PPC & Paid Media
Paid ads that pay you back.
Google and Meta ads managed around your margins, not vanity metrics.
Every pound is tied to a return you can measure. If paid ads are the wrong spend for you right now, we will say so.
- ~£8Cost per lead - MCD Gas
- ~£28Best-month CPA - MCD Gas
- Google + MetaPlatforms we manage
Rated 5.0 on Google · Glasgow-based · UK-wide
Most ad budgets do not fail because of the ads. They fail because nobody is watching the right numbers.
You have likely:
- Paid for clicks that never turned into an enquiry or a sale.
- Reached the wrong people, or the right people at the wrong moment.
- Struggled to say, with confidence, what each pound of spend brings back.
- Watched your costs climb while results stayed flat or slipped.
What that costs you:
- Budget drains into searches and audiences that were never going to buy.
- You scale spend on guesswork, so the losses scale with it.
- You cannot tell a winning campaign from a losing one, so you keep funding both.
- Every month without clear measurement is a month of decisions made blind.
That is fixable, once you can see where the money is actually going.
Paid ads work when the strategy comes before the spend.
The solution
- Every campaign has a defined objective and a way to measure success before it goes live.
- Spend follows intent and margin, so budget flows toward what actually pays back.
- You get reporting you can read, so you always know what each pound returns.
Why Consultico
- Strategy first. We start with your numbers and objectives, not the ad platform's defaults.
- Margin-aware. We manage to your unit economics, not vanity metrics.
- Honest. We will tell you when paid is the wrong spend, even when it costs us the retainer.
- Google and Meta. We build and manage both, with conversion tracking set up properly from day one.
Paid media works when six things are right. Most accounts get two or three of them.
“I've worked with Consultico for four months and couldn't be happier. Paul is always available, delivering fast, effective support. They built a professional website, launched a successful Google Ads campaign, and now handle all my marketing with precision and care. Highly recommended for anyone needing quality marketing and web development.”
“I've worked with Marcus for 2 years and now with Paul. Together they've got Easyline ranking on page 1 of Google for multiple keywords. Both are quick to respond and always open to new ideas, regularly meeting to plan next steps. Reliable, efficient, and results-driven. I'm confident they'll continue delivering great SEO and digital marketing support.”
“Consultico are a pleasure to work with. The team is incredibly friendly, knowledgeable, and always willing to go the extra mile. They made the whole process straightforward and effective. I couldn't recommend them more highly.”
“I can't thank Consultico enough. My business had hit a slump, busy with existing clients but getting no new ones. After dealing with pushy agencies and expensive quotes, I almost lost hope. Then I found Paul, who was genuine, knowledgeable, and always willing to explain things clearly.”
The thinking behind our strategy work was developed with research funding from a 2025 University of Strathclyde Inspire fellowship.
Paid ads buy you attention. They do not buy you a strategy. The businesses that win with PPC know their numbers before they raise their budget.
For a trades business, that means knowing what a booked job is worth before you bid on the search that wins it. For a B2C brand, it means knowing your margin and repeat rate before you scale spend. We work that out first, wherever you are in the UK.
What we fix and how
Six checks that decide whether your paid ads make money - and what we build to fix them
Targeting
Is budget reaching people with real intent?
You pay to reach people who were never going to buy.
Creative
Do your ads give people a reason to act?
You pay for impressions that get scrolled past.
Landing page
Does the page deliver on the promise of the ad?
You pay for the click, then lose them on arrival.
Budget
Is spend flowing toward proof, not guesswork?
Winners get starved while losers keep getting funded.
Reporting
Can you make decisions quickly from the data?
You react late, after the money is already gone.
Google Ads management
Search campaigns built around the keywords that convert, with the negative keywords, account structure and bidding to stop budget leaking on the wrong clicks.
- Search campaign setup and optimisation
- Negative keyword and account structure
- Bidding strategy tied to your objectives
- Ongoing performance refinement
Meta Ads (Facebook and Instagram)
Paid social with audience testing, platform-native creative and retargeting, built for the feed rather than repurposed from search.
- Audience testing and segmentation
- Platform-native creative direction
- Retargeting and funnel alignment
- Cross-platform reporting
Conversion tracking and landing pages
Measurement set up properly, plus landing-page guidance so the clicks you pay for actually convert.
- Conversion event setup and validation
- Attribution and tag hygiene
- Landing-page guidance and testing
- Funnel alignment with ad messaging
Reporting and analytics
Plain-English reporting tied to your objectives, so you always know what is working and what to do next.
- Monthly performance reporting
- ROI and cost-per-conversion tracking
- Clear recommendations, not dashboard dumps
- Decisions tied to your margins
How it works
From scattered spend to controlled, accountable acquisition.
First 1 to 2 weeks
Audit and plan
We map your tracking, spend, targeting and the searches that matter, then prioritise what to fix first and why.
First 1 to 2 months
Launch and optimise
We rebuild or launch campaigns around defined objectives, then test creative, audiences and bids and tighten as the data comes in.
Month 2 and beyond
Scale and report
We put more budget behind what is proven, cut what is not, and report on what each pound returns.
What changes for you
When paid media is run properly, this is what shifts.
- You know what each pound of spend actually brings back.
- You can scale the campaigns that work, with confidence rather than hope.
- You stop bleeding budget on the wrong clicks and the wrong audiences.
- You make decisions from data you trust, not a dashboard you do not understand.
- You have a partner who will tell you to spend less when that is the right call, not just more.
Channels
Google, Meta, and the tracking that ties it together.
Google and Meta solve different jobs. Google Ads reaches people who are already searching for what you sell, so intent is high and the path to a sale is short. Meta reaches people before they are searching, which is powerful for brands building demand but unforgiving if the creative or audience is off. We will tell you which fits your business, and in what mix, rather than selling you both by default.
Underneath both sits the part most accounts get wrong: tracking. If you cannot measure the action that matters, whether that is a booked job, a call or a sale, every other decision is a guess. We set tracking up first, then treat your landing page as half the campaign, because a great ad pointed at a weak page still loses money.
Proof
Honest advice, in practice
We treat paid media as one tool, not the whole answer. The clearest example is a contrast. The Boiler Co, a trades business based in Bristol, came to us relying heavily on paid ads. When those ads had to pause, their lead flow was suddenly at risk. The right advice there was not more PPC. It was to build an SEO foundation so organic search could carry the calendar, which it now does. That is the same judgement we bring to every paid account: spend where it pays back, and be honest when another channel is the better bet.
On the paid side, the clearest result is MCD Gas, a gas and heating business we run Google Ads for. Within three months we brought their cost per lead down to around £8, and in their best month we delivered an average cost per conversion of £28. That is the kind of accountable, margin-aware spend we aim for: a number the owner can actually plan around.
“I've worked with Consultico for four months and couldn't be happier. Paul is always available, delivering fast, effective support. They built a professional website, launched a successful Google Ads campaign, and now handle all my marketing with precision and care. Highly recommended for anyone needing quality marketing and web development.”
Results vary by market, competition and starting point. The Boiler Co result is from SEO work, shown here to illustrate how we advise, not as a paid-media result.
Get in touch
PPC support scaled to your spend and goals.
No fixed pricing shown. Budget is set after the audit.
PPC Audit
A full review of your account across all six dimensions, with a prioritised plan you can act on with us or alone.
- Tracking and conversion review
- Wasted-spend analysis
- Targeting and structure review
- Clear next-step plan
Most common
Retained PPC Management
Ongoing management of Google and/or Meta, built around your objectives and margins.
- Campaign management and optimisation
- Creative and audience testing
- Conversion tracking
- Plain-English monthly reporting
PPC + Landing / CRO
Management plus landing-page and conversion work, so the whole funnel pays back, not just the click.
- Everything in retained management
- Landing-page guidance and testing
- Funnel and tracking improvements
- Joined-up reporting
Is Consultico PPC a good fit?
Good fit
- You have real demand and a product or service that already sells.
- You are willing to track conversions and act on what the data shows.
- You want a partner who manages to your margins, not just to clicks.
- You can give a campaign a few weeks to gather data before judging it.
Not the right fit
- You want guaranteed ROAS, or results in 14 days.
- You are not willing to set up or fix conversion tracking.
- You want the cheapest possible management, whatever the return.
Related reading: Best PPC agencies in the UK. Need organic as well? See our SEO services. Strategy first? Why strategy should come before SEO.
Frequently asked questions
Do you manage both Google and Meta ads?
Yes. We manage Google Ads and Meta Ads across Facebook and Instagram, and we can build and launch campaigns for you to run yourself if you prefer. Every campaign is set up with proper conversion tracking so the results are measurable.
How much does PPC management cost?
It depends on your goals, your market and how much you are spending, so we set the budget after an initial audit rather than quoting blind. You will always know what you are paying for and what return to expect.
Should I invest in PPC or SEO?
Often both, but in the right order for your situation. PPC gives you speed, SEO builds a cheaper, compounding channel over time. We will give you an honest recommendation based on your margins and timeline, even if that means spending less on ads than you expected.
How quickly will I see results from paid ads?
Faster than SEO. Ads can appear at the top of search within days of launch. Meaningful optimisation takes a few weeks of conversion data, with efficiency improving over the first couple of months as we refine targeting and bidding.
Will you take over my existing account, or start fresh?
Either. We often start by auditing your existing account, because there is usually value to recover before rebuilding. If a fresh build is the better option, we will explain why before we do it.
Not sure your ad budget is working as hard as it should?
Start with a PPC audit, and we will show you where your spend is leaking and what to fix first.
Start with a PPC audit