01
Strategic Audit
Deep dive into your numbers, current channels, margins, positioning, and customer lifecycle, followed by focused market and competitor review.
Think First: your marketing strategy workshop, built in 30 days
For B2C businesses already doing £50K+ per month
A strategic workshop built around your business - showing which channels will work, why they'll work, and exactly what they're worth before you invest another pound.
We only take a limited number of clients each month - so every workshop gets the attention it deserves.
No retainers. No guesswork. No "try this and see." Just clarity, projections, and a step-by-step implementation path.
Think First is Consultico's marketing workshop for B2C businesses, run from Glasgow and delivered in person or online. It takes 30 days from booking. We start with a strategic audit of your numbers, your channels and your positioning, build a revenue and channel model from what we find, then bring it all into a half-day workshop with you and your team. You leave with a marketing model built around your business, a 12-month roadmap, and two months of support afterwards while you put it into practice. It's a strategy workshop first: the point is to know which channels will work and what they're worth before you spend on SEO, PPC or a new website. If you've been paying for marketing without a clear model of what a customer is worth, this is the piece that was missing.
Most B2C Businesses Don't Have a Marketing ProblemThey Have a Clarity Problem
You've likely:
- Tried paid ads without knowing true breakeven numbers
- Worked with agencies that focused on tactics, not economics
- Tested campaigns without a clear scaling model
- Spent money hoping it would "start working"
The issue isn't effort. It's that you've never built a structured revenue model first.
Until you understand:
- how much you can actually afford to spend acquiring a customer
- which channels will work for your specific business model
- where your biggest growth opportunity is sitting untapped
- what's quietly blocking your progress
Every pound spent is risk, not strategy.
Before Execution, Comes Precision
Most agencies start with ads. We start with the business model behind growth.
We Start With
- how your business actually makes money
- how your customers behave and what makes them buy
- where your margins are and what's eating into them
- what's stopping you from growing faster right now
Strategic Diagnostic Questions
- What will scale?
- Why will it scale?
- What's the expected return?
- In what order should we move?
- How quickly can we realistically get there?
You don't leave with ideas. You leave with a clear plan, a financial model, and a step-by-step roadmap.
What You Leave With
✔
A marketing model built around your business
✔
Visual examples ready for you to use
✔
A clear explanation of why each recommendation will work
✔
A 12-month execution roadmap
✔
In-depth, easy-to-read reports on everything we find
✔
Two months of post-workshop support - any questions, answered directly via Slack.
This is the difference between guessing and knowing.
The Process
30 days from booking to workshop
Delivered online or in-person
Built for founder + key team members
02
Revenue & Channel Modelling
We build a projected growth model based on your economics and market realities.
03
Half-Day Strategy Workshop
A half-day workshop for you and your team, delivered online or in-person, covering the model, projections, channel order, and implementation structure.
04
Clear Implementation Path
You leave with a practical execution handover: what to run, in what order, and what return range to expect.
Real Case Studies
Local Services (Plumbing & Construction)
3x
Online Revenue In 6 Months
100%
Channels Measurable
1
Scalable Lead System Built
Situation: Lead generation had stalled. Paid ads were inconsistent and unprofitable.
Strategic Finding: Incorrect channel sequencing and no defined acquisition ceiling.
Every channel became measurable and profitable
New scalable lead flow system built
E-Commerce Brand
3
Areas Of Immediate Opportunity Identified
£0
Additional Ad Spend Required
30d
From Workshop To Full Roadmap
Situation: Owner unsure where to focus next - website, social, or paid.
Strategic Finding: Three clear areas being underutilised - photography quality holding back conversions, no structured social content plan, and the website wasn't set up to upsell effectively.
A photography brief they could action immediately
A social media roadmap
CRO recommendations to increase average order value
"This workshop was highly relevant to our business and gave us clear, actionable direction that made a real difference."
Peter Davis
Norfolk Boards
Read the Norfolk Boards case study"The team made the process straightforward and effective. Clear thinking, no fluff, and practical next steps."
Marcus Binnie
Promo Designs
"After a frustrating run with agencies, this gave us genuine clarity on what to do and why it would work."
Ant Vitale
The Boiler Co
Read the The Boiler Co case studyUniversity of Strathclyde fellowship recognition
Cross-market client work across Europe
10+ years of combined digital growth experience
Insights shared at UK and European events
Who This Is For
This Is For
- ✔B2C businesses generating £50K+ per month
- ✔Owners serious about scaling sustainably
- ✔Businesses already selling successfully
- ✔Founders who want strategic control before delegating
This Is Not For
- ✖Startups with no revenue
- ✖Businesses looking for cheap ad management
- ✖Owners unwilling to review numbers
Why This Isn't Mass Market
This workshop is intensive. We only take a limited number of businesses per month.
That allows us to build proper models, run detailed analysis, ensure accuracy, and provide depth rather than surface advice.
This isn't a template strategy. It's built around your business specifically.
Frequently asked questions
What is a marketing workshop?
A marketing workshop is a structured session where you and your team work through your marketing with someone from outside the business. Ours is Think First: a half day with us, built on a strategic audit and a revenue model we prepare over the 30 days before it, so the time in the room goes on decisions rather than on explaining your business to us. You leave with a marketing model, a channel order and a 12-month roadmap.
Is Think First a brand strategy workshop or a marketing strategy workshop?
It's a marketing strategy workshop, and positioning is part of it rather than a separate exercise. The audit covers how you make money, who buys from you and why, and where your margins are, and your positioning comes out of that work. If positioning is the main thing you need, say so when you apply and we'll weight the workshop that way.
Do you run marketing workshops in Glasgow?
Yes. We're based in Glasgow, and the half-day workshop is delivered in person or online, whichever suits you and your team. The process is the same wherever you are: 30 days from booking to the workshop, then two months of support afterwards.
How long does Think First take?
30 days from booking to the workshop itself. The first few weeks go on the strategic audit and the revenue and channel model, then the half-day workshop, then you get the roadmap and two months of support over Slack for anything that comes up while you implement it.
Who is the workshop for?
B2C businesses already doing £50K or more a month who want to know which channels to back before spending on them. If you've tried ads or an agency and never got a clear model of what a customer is worth and what you can afford to pay to win one, that's the gap Think First closes.
Related reading: Why strategy should come before SEO. For the wider picture of how we approach marketing strategy, start there. Explore SEO and PPC services when you are ready to execute.
Stop Spending Blindly. Start Scaling Intelligently.
If you're already doing £50K+ per month and want clarity before scaling further, apply below.
Apply For The Strategy WorkshopWe'll review your business and confirm if we can help before anything is booked.