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Articles
Practical writing on strategy, SEO, PPC, and growth. No filler, no generic agency advice.
Six near-identical pages, one got 5,926 impressions and one got 6
We shipped six industry pages on one day from one template. Ninety days on, one had 5,926 impressions and another had 6. Every obvious explanation failed.
What is Generative Engine Optimisation (GEO)?
Generative engine optimisation explained: what GEO is, how it differs from SEO, what the evidence says actually earns AI citations, and what does not work.
How to Choose a PPC Agency in the UK
How to choose a PPC agency in the UK: what a good one does, the questions to ask, what fees are reasonable, and the red flags worth walking away from.
How to Choose an SEO Agency in Glasgow
Choosing an SEO agency in Glasgow: what should happen in your first month, what to ask before you sign, and why the postcode matters less than you'd think.
Best PPC Agencies in the UK (2026): Top Pay-Per-Click Companies Compared
The best PPC agencies in the UK for 2026, compared. Most UK SMEs pay £1.50 to £2.50 per click, so picking the right agency decides your return.
Why strategy should come before SEO
Most businesses buy SEO before they can say what a customer is worth. Here is what to work out first, and the 2026 data that changes the payback maths.
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