From Consultico
Articles
Practical writing on strategy, SEO, PPC, and growth. No filler, no generic agency advice.
What is Generative Engine Optimisation (GEO)?
Generative engine optimisation explained: what GEO is, how it differs from SEO, what the evidence says actually earns AI citations, and what does not work.
Who actually does the work when you hire a marketing agency?
Most agencies won't say who's on your account. Here's ours by name, what each person does, what gets handed to a partner, and who checks the work first.
How to tell whether AI engines are naming your business, and what to do about it
Build a prompt panel, run it engine by engine, record named, linked or absent. Plus what our own log showed about the enquiries that arrive off the back of it.
Best PPC Agencies in the UK (2026): Top Pay-Per-Click Companies Compared
The best PPC agencies in the UK for 2026, compared. Most UK SMEs pay £1.50 to £2.50 per click, so picking the right agency decides your return.
Does SEO keep working after you stop paying for it?
In December 2025 we told a client to move their budget off SEO. One of their two sites then improved every month to July. One account, and what it shows.
What Google means by YMYL, and why health and money sites are judged differently
YMYL is Google's label for topics where bad information does real harm. What the quality rater guidelines actually say, and what it changes on a UK site.
What we look for when we open a Google Ads account
The order we actually run a PPC audit in: search terms first, then conversion actions, match types, negative keywords, and where the click finally lands.
How much does SEO cost in the UK, and what you get for the money
UK SEO prices are a range with conditions attached, not a rate card. What the market charges, the things that move your number, and when not to buy at all.
How to Choose a PPC Agency in the UK
How to choose a PPC agency in the UK: what a good one does, the questions to ask, what fees are reasonable, and the red flags worth walking away from.
Six near-identical pages, one got 5,926 impressions and one got 6
We shipped six industry pages on one day from one template. Ninety days on, one had 5,926 impressions and another had 6. Every obvious explanation failed.
How to Choose an SEO Agency in Glasgow
Choosing an SEO agency in Glasgow: what should happen in your first month, what to ask before you sign, and why the postcode matters less than you'd think.
Why strategy should come before SEO
Most businesses buy SEO before they can say what a customer is worth. Here is what to work out first, and the 2026 data that changes the payback maths.
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