Case study
The Boiler Co: from inconsistent leads to SEO as a consistent growth channel
A Glasgow-area trades business where a full calendar matters. SEO replaced unreliable paid ads as a consistent source of new business.
3 mo
To calendar fill
21k
Weekly impressions
58
Weekly clicks
14+
Months retained
The situation
Lead flow was extremely inconsistent. Most enquiries came from referrals and existing customers, with paid ads as the main attempt at predictable new business. When ad performance dipped or spend had to pause, the diary became unpredictable.
What we did
We built an SEO foundation focused on high-intent local searches: people actively looking for boiler services in their area, ready to book. Technical fixes, on-page work, and content targeting commercial intent replaced dependence on ads alone.
The outcome
Within three months, the calendar was consistently filled through organic search. Weekly impressions grew from around 6,000 to 21,000, with clicks rising from about 20 to 58 per week. The Boiler Co have been a retained SEO client for 14+ months and returned for additional website work.
“After a frustrating run with agencies, this gave us genuine clarity on what to do and why it would work.”
Full expanded case study with additional detail coming soon.